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Dapper Inc. Launches MashupAds -- the Next Generation of Display Ads

San Francisco, CA (PRWEB) April, 16, 2008 -- Dapper (dapper.net), a leader in widgets and mashup technologies, is announcing MashupAds, a new platform for creating live content-based display ads. MashupAds are ads that function like site features, combining the advertiser's site functionality with a publisher's context.

The hyper-contextual MashupAds automatically 'read' publisher content and hard-match it against content on the advertiser's site, all in real time. As a result, advertisers see a major lift in click-through rate performance and ROI on their display ad campaigns.

MashupAds was built as an extension of Dapper's proven core feed-creation engine at dapper.net. Dapper is launching MashupAds with partners such as Eyeblaster, RAMP Digital and LastMinuteTravel.com, in addition to other advertisers and platform partners. This adds to Dapper's existing partnerships with Sun Microsystems, IBM, Microsoft, Answers.com, JackBe, and others.

For more information and private beta application, visit www.mashupads.com.

Press Contact:

paul @ dapper.net

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