SELL YOUR ADS HERE

19 Ways to Secure Non-Returnable Book Sales and Sell More Books

Surprisingly, book stores are not always your greatest source of book sales. Most authors and publishers do want their books to be available in all of the book stores, and rightly so. You want your book to be there, too, but you want to sell more books. You want your book to be a "household name" – a topic of conversation in coffee rooms and at dinner tables everywhere. Your publicity campaign is designed to create interest in your book, and to drive buyers to the book store market.

Unfortunately, those traditional book store sales aren't always "sold". The books might be returned over and over again. That's the sad reality of the book retail industry.

Your book's fame, however, can help you to acquire nonreturnable sales in the nontraditional market where a sale actually is a sale – where sales of 25,000 copies and more are not uncommon.

Here are 19 Book Marketing strategies that will help you acquire those sales:

1. Write your book for a very broad market – nonfiction works best.

2. Write a book that people will be happy to give as a gift.

3. Add as many photos and illustrations as you can afford.

4. Keep the topic light – avoid heavy social commentaries, controversial topics, scientific theories and other "heavy" subjects.

5. Have your book professionally designed.

6. Have your book professionally edited.

7. Give your book a catchy name – avoid boring titles such as How to Have a Happy, Fulfilling Life.

8. Make sure that the cover design is appealing, appears three dimensional and can compete with all of the major publishing houses. Hire a professional designer.

9. Sell the benefits of your book on the back cover. That is where you will sell buyers on the reasons why they just can't live without your book.

10. Price the book competitively in your genre.

11. Make your book look like it is good value for the price – it's all about perceived value in the minds of the buyers.

12. Don't write for yourself – write for the end buyer. Fulfill a need for them or make them feel better.

13. Think of the corporate market when you are writing. Make a list of corporations that can benefit from your book, and then contact them.

14. Submit your book to the book clubs at least six months before you publish.

15. Find an agent who sells to the gift market.

16. Find an agent who sells foreign rights.

17. Find an agent who sells to the display market.

18. Don't be afraid to offer large discounts on nonreturnable sales.

19. Seek licensing agreements – they are a great source of income for no work on your part.

A professionally designed book opens many doors while an amateurish appearance closes many doors. It is vitally important that you invest in your book at the beginning to create sales in the long term. Plan for publicity and marketing before you print your books – printing is not the final expense in your book marketing plan. It is the beginning. You can have the best book in the world, but if no one knows about it, no one will buy it.

Create a book that buyers just can't resist -- and then create a book marketing plan that makes those buyers BUY.

© Copyright 2004 Ink Tree Ltd.

Ink Tree Ltd. helps authors publish, market and sell books. We have all the tools you need to succeed in book publishing. Let us help you make your book a success. http://www.inktreemarketing.com

Work at Home, Mom!
Bach Flower Essences
Alzheimer Disease Advice
Bach Flower Essences Shop (German)
Where to buy Original Bach Flower Remedies
Bachblüten Doc Nature
How to use Bach Flowers
J-5 WebKatalog - Web Catalogue
Living after Divorce

MORE ARTICLES:

Imagine Renting or Selling Real Estate for $3 Ad Listing Cost
Text4Homes.com presents a low variable cost option to real estate advertising which integrates Internet and mobile technologies. This novel approach highlights tremendous ROI, convenience, immediacy, reach and variety for users.

Classified Flyer Ads Releases Mobile Ad Creation
ClassifiedFlyerAds.com, a leader in online ad creation for real estate, auto, products, and services, has released a new mobile option for creating advertisements.

Super Bowl Ad Bounty - $1000 For Birth Footage in Introfee Ad
In its upcoming Super Bowl ad, introfee.com is offering a $1000 bounty for clear video footage of live baby birth to use in its ad, announcing the birth of its website & service on Feb 3.

African American Ad Network Grows, Selects ZEDO for Ad Serving
African American online advertising services company continues to grow. Strengthens leadership position in their category

Book Release Announcement -- Selling the Fuzzy Widget: Secrets of Selling Professional Services
"Selling the Fuzzy Widget: Secrets of Selling Professional Services" provides a plain language guide for consulting, legal, engineering, financial, staffing, information technology, and other service firms and departments to ensure that all employees understand key concepts of business development that drive revenue growth.

Parenting With Distractions: Assessing AD/HD in Parents of AD/HD Children
IntroductionIt is estimated that between 1% and 6% of the adult population has AD/HD. (Wender) Forty percent of children who have AD/HD have at least one parent who also meets the criteria for diagnosis.

When Is An Ad Not An Ad?
One marketing technique used by advertisers old and new is to conceal sales pages as something else.The Infomercial, for example, extends the TV Advertisment into something that prentends to be an informative program.

AdMonsters Launches Ad Operations Training Division for Online Ad Ops Industry Professionals
AdMonsters' Ad Operations Training Curriculum offers Publishers, Agencies, Ad Networks, Portals and other technology companies' practical, hands-on ad operations professional development resources to grow ad operations teams and to expand their recruitment capabilities and audiences.

Website For Selling - A List Of The Best Website Selling Places
Today, websites for the sale can be all over the Internet. In fact, sales website has established itself as one of the most profitable online ventures. People create Web sites and sell them to buyers to earn profits. Do you have a website for the sale? If so, why now the first steps for these sites to sell?

How to Write Ad Copy that Sells
When I write copy for my advertising clients, I always check to make sure the three key elements are in place. 1.

How to make money selling ad space in your newsletter
If you would observe the company that delivers the daily paper to your doorstep for a business case study, you will come to learn that the newspaper publisher hires reporters, writers and other important staff to create the contents and deliver the papers to their readers.

Wanmo Begins Selling NetEase's Online Ad Inventory on a Pay-Per-Click Basis
Leading online advertising solutions provider Wanmo Performance Advertising recently announced it has signed NetEase (NASDAQ: NTES), one of China's top Internet portals and online game services providers, to its performance advertising network, and has already begun selling its remnant ad inventory on a pay-per-click basis.

Advertising: 10 Powerful Secrets To Help You Sell Your Ad Space Like Crazy
If you want to sell more ad spaces, you must read and use the secrets I am revealing here:1. Give your customers a discount when they spend over a certain dollar amount for ad space.

Ads Dont Sell - People Do !
More about advertising by BIG Mike McDanielAdvertising is not a substitute for good sales technique and superb customer service. Inserting an ad in a handy newspaper to call attention to a line of goods will not sell those goods unless you can back it up with intelligent, well directed sales efforts in the store.