SELL YOUR ADS HERE

How To Write Little Tiny AdWords Ads That Bring Giant-Sized Profits

It seems to be a phenomenon. You try Google AdWords Select, your ad gets "disapproved" by the powers that be at Google, you count your losses and give up. It doesn't have to be that way. There are two primary factors to succeeding at Google AdWords. The first is getting the right keywords. The second is writing little tiny ads. Neither is all that easy, but they can both be done.

Mark Twain said it best. "If I would have had more time, I would have written you a shorter letter." The point... it takes much more skill, and much more time to write short copy than long copy.

Let's go through the process together and I'll show you a few tricks of the trade that have brought me AdWords click through rates of 7.1%, 8.0%... even 25%.

Step One – You would be very wise to either use a benefit or an end result in your headline. In order to do this, you'll have to be aware of the difference between features and benefits. Start by making a list. I'll use the example of an online shoe store.

Here are a few features:

• huge inventory

• wide selection of sizes

• discounted prices

• free shipping

And here are the benefits associated with those features:

• hundreds of styles to choose from

• hard-to-find sizes in stock

• save money

• free shipping (costs nothing extra)

Step Two – Know what your customers are looking for. YOU may feel that one benefit outweighs another. However, your customer might feel differently. Be sure you understand what is important to your customer before writing your headline and your ad. You have no room to waste so it is vital that you find a so-called nail and hit it right on the head.

Step Three – Work in your keywords. There tends to be a greater click through rate on search results that use the exact keyphrase the surfer types in. The same holds true for Google's AdWords program.

While the following have by no means been researched, we'll assume that some optimum keywords for our shoe store are: women's shoes and sandals. We'll want to include these in our ads.

Step Four – Start big and narrow it down. Begin by writing a few sentences or a paragraph about what you'd like your customer to know. Perhaps:

You'll find everything you're looking for in one place! Hundreds of styles to choose from including hard-to-find sizes in stock. You'll save lots of money because our regular prices are far below that of other stores. Plus shipping is always free – regardless of the amount of your purchase. Check out our excellent selection of women's shoes and sandals.

Now, go back and take out every word that does not absolutely need to be there. You probably came up with something like this:

Everything in one place! Hundreds of styles, hard-to-find sizes. Prices far below other stores. Shipping free. Women's shoes and sandals.

That's a LOT smaller and still gets the point across. However, it is still too long for AdWords. Your headline must be less than 25 characters (including spaces). Your copy can only be 35 characters per line. (You get two lines.) Now is the time to begin rearranging words to create an ad that will match Google's guidelines, include your keywords, and draw a crowd to your site.

Here are a couple I came up with:

100s of Styles-Low Prices

Big savings on women's shoes. Plus

free shipping! All sizes in stock.

Discount Women's Sandals

Latest styles at deep discounts.

All sizes in stock. Free Shipping!

Step Five – Test, test, test! Put them up and give them a go. See what happens. Believe me, Google will notify you quickly if your ads aren't performing. Those that get lower than a .05% click through rate are immediately "disapproved." You are notified that your ad has been pulled and that you need to make changes.

Use the information in the AdWords campaign section to track the results. I've heard countless tales of those who have changed one little word and gone from a .07% CTR to a 5.0% CTR. If your ad is pulled, make simple changes to start with. Swapping out the word "savings" for "discount" or "big" for "huge" can be all it takes to catapult you to the top of the list.

When you write extremely short copy, remember to stay focused. There is not enough room to sell the customer within your copy, but there IS enough room to pique their interests. Use the limited space you have to punch up the biggest benefits or end results your customers are looking for and you'll see bigger returns on your AdWords investment.

About The Author

Most buying decisions are emotional. Your ad copy should be, too! Karon is Owner and President of Marketing Words, Inc. which offers targeted copywriting, SEO copywriting & ezine article services. Visit her site at http://www.marketingwords.com today, or learn to write your own powerful copy at http://www.copywritingcourse.com

Work at Home, Mom!
Bach Flower Essences
Alzheimer Disease Advice
Bach Flower Essences Shop (German)
Where to buy Original Bach Flower Remedies
Bachblüten Doc Nature
How to use Bach Flowers
J-5 WebKatalog - Web Catalogue
Living after Divorce

MORE ARTICLES:

Ads Dont Sell - People Do !
More about advertising by BIG Mike McDanielAdvertising is not a substitute for good sales technique and superb customer service. Inserting an ad in a handy newspaper to call attention to a line of goods will not sell those goods unless you can back it up with intelligent, well directed sales efforts in the store.

African American Ad Network Grows, Selects ZEDO for Ad Serving
African American online advertising services company continues to grow. Strengthens leadership position in their category

AdMonsters Launches Ad Operations Training Division for Online Ad Ops Industry Professionals
AdMonsters' Ad Operations Training Curriculum offers Publishers, Agencies, Ad Networks, Portals and other technology companies' practical, hands-on ad operations professional development resources to grow ad operations teams and to expand their recruitment capabilities and audiences.

How to Create Ads that Sell with Little Effort
One of the main problems people find with marketing, is the actual selling. How can you create ads which sell?Well there are tons of articles, and pay for e-books to help you create ad copy, but there is a free and easy way to create your own ads which sell, sell sell.

Imagine Renting or Selling Real Estate for $3 Ad Listing Cost
Text4Homes.com presents a low variable cost option to real estate advertising which integrates Internet and mobile technologies. This novel approach highlights tremendous ROI, convenience, immediacy, reach and variety for users.

Studying Historical PPC Ad Trends to Optimize Your Seasonal Ad Campaigns
Nowadays, a lot of online businesses rely heavily on certain seasons for increased sales volume. As of this writing, the month of September for most industries indicate a significant time for sales --- it's back-to-school in the US; it's the early start of Halloween and Christmas preparation for Christian nations; it's the beginning of vacation booking for some travel enthusiasts. If you are an online marketer that could benefit from such events, then you might just want to invest on the trend when the demand is in full bloom, because if you're not prepared as a seasonal marketer, you will not reap the fruits of a demanding market during this buying season.

A Review of the Peel Away Ads Website Ad System
For many people who are looking to make sure that their ads and their websites are getting the improvements and the attention that they need, the idea of taking a look at the Peel Away Ads Website Ad System is one that they should consider We are all realizing that banner ads and sidebar ads aren't getting the attention that they used to

Information Sells: How To Use Content To Sell More Products
Unlike offline, when you run a business on the web, words often speak louder than actions. What your potential customers read is what will ultimately determine if those people make the decision to buy from you.

How to Write Ad Copy that Sells
When I write copy for my advertising clients, I always check to make sure the three key elements are in place. 1.

How to make money selling ad space in your newsletter
If you would observe the company that delivers the daily paper to your doorstep for a business case study, you will come to learn that the newspaper publisher hires reporters, writers and other important staff to create the contents and deliver the papers to their readers.

Website For Selling - A List Of The Best Website Selling Places
Today, websites for the sale can be all over the Internet. In fact, sales website has established itself as one of the most profitable online ventures. People create Web sites and sell them to buyers to earn profits. Do you have a website for the sale? If so, why now the first steps for these sites to sell?

Wanmo Begins Selling NetEase's Online Ad Inventory on a Pay-Per-Click Basis
Leading online advertising solutions provider Wanmo Performance Advertising recently announced it has signed NetEase (NASDAQ: NTES), one of China's top Internet portals and online game services providers, to its performance advertising network, and has already begun selling its remnant ad inventory on a pay-per-click basis.

Parenting With Distractions: Assessing AD/HD in Parents of AD/HD Children
IntroductionIt is estimated that between 1% and 6% of the adult population has AD/HD. (Wender) Forty percent of children who have AD/HD have at least one parent who also meets the criteria for diagnosis.

Email Advertising - How Ad Tracking Helped Create a Killer Ad
I recently undertook an email advertising promotion, using a number of advertising media. The exercise involved a program of mine called the Magical Marketing system.