SELL YOUR ADS HERE

Design Your Own Newspaper Ads

Many people in business lay-out (design) their own ads. That old adage "If It Is To Be It Is Up To Me" prevails. Do it yourself and you may get what you want. Many newspaper salespeople are poor at conveying customer wants to the design department, and slow are retunring proofs. The result is an ad with errors, not approved by the cusotmer.

If your expenditures will be moderate, you might be able to afford a graphic designer or advertising agency. It costs nothing to find out, call a few ad agencies in the phone book and ask for an account rep. Explain you may be in the market for an agency and let them ask the questions. A quick determination will not be long in coming.

There is a lot to be said for finding a way for someone else to do your ads so you can use your talents for what you do best, running your business. Designing your own ads (a furniture store I visited had a complete drafting table, magnifying light and glue pot in the corner) is about the same as fixing your own leaks and asking the plumber to come by and inspect it.

Your ad will have less than eight tenths of a second to get a reader's attention. You must stop the reader's eye in less than a second, and hold it for at least three seconds to make an impression. Think about the ads you pass when you read the paper, You fly by some of them faster than you can say "one-Mississippi" (a half a second).

Collect a folder of ads thet grab your attention. Gather a list of hot words. There are articles and lists throughout the internet of "selling" words. Type "Words that Sell" in any search engine.

Always Stress the Benefits A feature is what something is. A benefit is what it does. Advertise the benefits of your product or service, not the features. People don't buy something to get a feature, instead they always buy to get the benefit produced by the feature.

The jury is still out on the effectiveness of color vs the cost of color. Look at the big boys, most don't use color in display ads (only the car dealers, for some inexplicable reason).

There are Already Enough Egos Look through any paper and count the mug shots of the owner, pics of the kids or staff. Not to mention the photos of the business building or award. Ego is easy to sell to the advertisers, but it doesn't sell the customer. The paper uses ego all the time to sell you more ads. The billboard people are especially notorious for this practice. Focus on the benefits and forget your smiling head and shoulders shot.

Put it on the shelf After you put an ad together, put it on the shelf, in a drwaer or file it in your computer for a day. Don't look at it or think about it. Wait at least 24 hours to take a fresh look. Can you remove at kleast 5 words? It will sell harder with less words. You don't read jumbled ads, they don't either. Does it have to be that big? Cut it by a third and you can buy more for the same money.

Sell the benefits with class and your advertising can be very effective.

For more about advertising, get my article "Your Billboard is Showing" MailTo:Billboards@BigIdeasGroup.com

©2005 BIG Mike McDaniel, All Rights Reserved MailTo:Mike@BIGIdeasGroup.com BIG Mike is a Business Consultant and Professional Speaker. His BIG Ideas Group helps small business grow with mastermind groups, seminars and training. http://BIGIdeasGroup.com

Subscribe to "BIG Mike's BIG Ideas" Newsletter MailTo:subscribe-956603364@ezinedirector.net

Work at Home, Mom!
Bach Flower Essences
Alzheimer Disease Advice
Bach Flower Essences Shop (German)
Where to buy Original Bach Flower Remedies
Bachblüten Doc Nature
How to use Bach Flowers
J-5 WebKatalog - Web Catalogue
Living after Divorce

MORE ARTICLES:

Video Content thats Generates Click Throughs Much Higher than Traditional Media Custom, Targeted, On-Demand Video Ads for Free
Video Content that generates Sales may be hard to come by. Affiliated.tv gives birth to Video Advertisements that generate increased revenue to Advertisers and Publishers on a revenue share basis. Breaking Response Rate & Conversion Records - Custom On-Demand Video becomes attainable.

Discover How to Create Ads Which Give Incredible Results!
Many people decide to spend a lot of money putting their advert all over the internet in the hopes that their web traffic will sky-rocket. Most people end up disappointed.

Forex Point and Figure Buy and Sell Signals
Traditional forms of technical analysis leave much room for interpretation and error when determining buy and sell signals. This includes the use of technical indicators, price patterns, and support and resistance lines. Point and figure charts, by contrast, are exact in calculating buy and sell signals.

New Arizona Real Estate Firm Sell Quick For Cash Is Helping Homeowners Weather The Foreclosure Storm
As foreclosure rates skyrocket in Arizona, local real estate firm Sell Quick For Cash is creating custom solutions to Arizona's housing problem one house at a time. In today's flat real estate market, struggling homeowners are searching for solutions but unaware where to look. A new local investment firm is helping homeowners weather the foreclosure storm.

Techniques to Use Old e-Book Titles to Sell On eBay - e-Book Marketing
Those who sell e-Books on eBay recognize that certain titles tend to decrease in popularity over time. A new release that is enthusiastically greeted by buyers may eventually linger without a single offer after a few short months. If the e-Book was handled wisely for more help visit www.profiting-with-free-reports.com, the seller made a significant profit when the market is hot. However, he or she will still own resell rights to the e-Book after the initial surge. There are a few techniques one can use to make some of those older titles viable again on the eBay market.

Does Your Marketing Information Help You To Sell?
Marketing information does need to tell all about the features of the product or service that you sell. One important factor that many business owners forget about when they write this material is that they have to make it very enticing to the customer. The marketing material has to convince them to buy by pointing out all the reasons why they cannot live without whatever it is that you sell. This is a major aspect of your marketing plan that you must include in your advertising literature.

Price your eBook to Sell Well
Q. The big question asked me in teleclasses or client sessions is "How should I price my eBook?A.

How To Sell To Howard Stern... Oprah Winfrey... And Paul McCartney!
Do you know what Howard Stern..

How To Find Products To Sell On Ebay!!
If you have ever sold on eBay before you know what it?s like to run out of things to sell. I have been selling on eBay for a little over a year, and I have enjoyed every second of it. I gained my Powerseller status 8 months after I started selling. What does one do when they have sold everything in their home that they didn?t want? In this guide, I will give you some great ideas on what to do when you are in this situation and ways you can find more things to sell.

5 Simple Steps to Sell Your House Fast!
The decision to sell your house wasn't made on the spur of the moment. It may have been spurred by the desire to live in a nicer home, the need to move for a new job or the necessity to get a handle on out-of-control costs.

How to Sell on Social Bookmarking Sites without Looking Like It
Selling on several social bookmarking sites might only lessen your visibility on the web. You have to know the right ways of being discreet about it.

More Sellers Faking It: Siding Helps Sell Homes Fast, Says RenovatorsPlace.com
New exterior siding can go a long way in improving the appearance of a house while also reducing long term maintenance costs, says online home improvement resource RenovatorsPlace.com. Owners and sellers of mature homes who want to increase curb appeal in a stalled housing market can also thwart problems like woodpeckers, termites and mildew with new wood, vinyl and aluminum siding products.

A Smart Trick for Attracting Higher Paying AdSense Ads
There are no guarantees in life, so I don't guarantee that following these tips will bring you more money every time. However, I do guarantee that they will greatly increase your chances of pulling more of the top-paying AdSense ads to your site than if you don't follow these suggestions.

MLM Training - Don't Sell Your MLM Business Opportunity Short, Sort Your Way To MLM Success!
Have you ever fallen into the trap of trying to "sell" your MLM business opportunity to everyone you call? Or dread calling leads because you're wondering, how you're going to sell "all these" people on your MLM business opportunity?