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How to build internet Business with Adsense adn other online advertising networks

INTRODUCTION

I am impressed with the way Hooqy.com placed relevant, unobtrusive ads inside Web content.

Although Hooqy? Contextual in-text program is a rival to Adsense, I think the program is worth watching closely. Well, I?e been keeping an eye on it and it looks like coming of age.

Thanks to a change in Google? Terms of Service - a new way for all publishers to earn money .

Although that the lastest change has nothing to do with all the work that the people at Hooqy have been putting into their product over the last eighteen months, the change makes a massive difference.

Now that you can combine AdSense and Hooqy on the same pages, you don? have to consider Hooqy as an alternative to Google. You can use both programs at the same time and increase the chances of winning ad clicks that generate high revenues.

Now, there is no reason not to use Hooqy!

What Is Hooqy? Like other contextualized ad services, [Contextual In-Text] analyzes your website? content to deliver relevant and targeted ads in order to draw attentions of targeted visitors.

The difference between [Contextual In-Text] and other of contextual advertising types though is that [Contextual In-Text] doesn? place advertisements all over your Web pages.

There are no banners, no ad units and no text links placed at the side of your page, in the middle of an article or anywhere else on your site for that matter.

Instead, Hooqy uses a mixture of technology and algorithms to decide what your page is about, then highlights some of the words you?e already put on your page.

Only when the user places the mouse over those words, an ad related to specific word appears. The ad disappears when the user moves his mouse away the word or clicks the ad.

So if you have a Web page about furniture for example, Hooqy? system highlights the words ?ofa,??ome furnishings?and ?ining table?at certain points on your Web page. If a user wants to know more about any of those topics, he will simply place his mouse over the link and see an ad.

If visitors are interested in displayed ads, he will click on the link or the advert and be taken to the advertiser? site. And that? when you get your commission.

The ads delivered by [Contextual In-Text] then are:

Unobtrusive - users don? see them unless they want to.

Targeted ?ooqy? system chooses words relevant to the subject of your site.

Profitable ?Hooqy? system automatically chooses the highest paying ads for the most relevant keywords to display. Hooqy? system is completely automated. You can simply sign up, put the HTML code on your pages and let the technology do the rest.

Hooqy? contextualization system will pick the words to highlight, decide how to space them out on the page and choose the ads to display. It will also keep track of your figures for you, calculate which keywords have the best combination of relevance and price, and ensure that you?e getting the highest possible revenue for your page.

According to the people at Hooqy, you can do nothing to your website and within a month. Hooqy? system helps generate the maximum possible revenues.

I? sure lots of people trust Hooqy to maximize revenues on their sites and earn pretty good incomes. Personally, I don? want to earn just ? pretty good income?though, and I think you have the same thought as well. yoas well.

I want to earn an outstanding income through Hooqy. I have taken a thorough look at the [Contextual In-Text] system and discovered some truly amazing things, not least the fact that Hooqy grants its publishers almost complete freedom over the way ads are served on their site.

1.Formatting -Building A Page That Brings Revenues

The most obvious change to the ads provided by Hooqy is the way they look. The old, slightly bland-looking boxes have been replaced by smooth, floating pop-ups that look a bit like television screens.

They also contain images that grab eyes and get attention.

I? sure that the new design alone is going to make a big difference to publishers?click-throughs. But that doesn? mean that you should simply use the new look and do nothing to your website design. .

One of the most important principles of successful Internet publishing is that the ads should blend into the page. The less the ads on your page look like ads, the greater the chance that someone will click them. With Hooqy, your ads are already blended into the site. That? the beauty of [Contextual In-Text]: you can? ask for the ads to be better placed than to have them embedded in your text!

But that doesn? mean you should stop there.

On the contrary, there? plenty you can - and should - be doing to optimize your ads and win more clicks.

When you sign upwith Hooqy, you will receive advice from the company? customer support team advising you on ways to make the most of your ad. If you have any questions, you can certainly shoot them a line. But if you?e like me, you won? want to manage your ads by email. You?l want to have full and instant control over your ad units... and your revenues.

1.1 Where To Put The Code

The first thing you should be doing is putting your code in the right place.

When I first spoke to the people at Hooqy, they stressed the importance of making sure that the code goes in the right location at the bottom of the page before the tag.

I guessed they stressed that because lots of people were putting it in the wrong place.

They also said that my HTML code should be up to scratch, with no illegal coding. I? sure there are lots of sites with that problem! Now, I don? know if putting your code in the wrong place is going to give you the wrong ads or no ads at all (although I suspect that any illegal HTML would throw the contextualizing system out of kilter). But if the people at Hooqy think it? important to mention, it? probably important for publishers to pay attention to.

When you?e adjusting your site to optimize it for Hooqy, take a minute to review your HTML and make sure your code is legal and their code is in the right place. It will just take a minute and could make all the difference in your revenues.

1.2 Recommend Your Links

Whichever link color you find works best for you, there? one strategy that works for everyone: recommending your ads. For Hooqy, there? nothing wrong with putting a message at the top of your Web page explaining what your [Contextual In-Text] are and suggesting that people click them to learn more.

In fact, the people at Hooqy positively recommend that you do this!

You can? tell your visitors to click on all your [Contextual In-Text] to ensure that you get revenue. Nor can you persuade them to click because you?l pay them or for any other reason. Hooqy? advertisers won? like visitors who aren? genuinely interested in their offers any more than Google? advertisers or Yahoo? or anyone else?. When those advertisers complain to Hooqy about their low conversion rates, you can be sure that Hooqy will pass their complaints on to you.

But you can put a small line at the top of your website that says something like:

For more information and special deals related to any of the issues on this page, place your cursor over the double-underlined links. All information supplied by Hooqy.com.

A line like that does three things: it tells people what the links are; it helps your users find more information about the topics you?e discussing on your Web page; and it encourages people to place their cursor over the links.

And that? probably the biggest reason that you might find that links in colors other than regular link - blue work on Hooqy when they don? work on other contextualized ads: the links themselves have a second difference beyond their appearance.

Put the cursor over a [Contextual In-Text], and you?e going to get a result. You?e going get a box of tool tips that floats over the text and gives extra information related to the word.

It? fun to do! That? a big difference compared to passing your cursor over regular links or looking at regular ads.

Of course, you don? get paid when the user brings up the ad; you only get paid if they click on it. But now you?e got people deliberately bringing up ads and looking at them, instead of doing everything they can to avoid them.

That? going to do wonders for your CTR. And of course, after a visitor has spotted a Content Link and brought up the tool tips once, there? a great chance he?l look around for other links to do it again. For visitors who have even the smallest amount of curiosity, it? going to be hard to resist the temptation to more Hooqy ads.

1.3 A Word About Rich Media Ads

White backgrounds might be dull but Hooqy rich media ads aren?. These are currently in the process of being launched. You won? see them pushed hard on Hooqy? website and you won? be able to do anything to the code to make them appear on your Web pages.

At the moment, they?e only made available to a selected group of publishers. These are publishers that Hooqy believes will generate good conversions for advertisers, not just a good click through rate.

The reason that Hooqy is being so picky about these premium ads is that they pay a premium rate. Instead of the 20 cents or so on average that a click on a Hooqy ad currently receives, these ads pay a very impressive $2 per click. Clearly for that price, advertisers will want to see returns.

And publishers will want to do everything possible to make sure that those ads get clicks.

Personally, I haven? received any of these ads on my site (but I? hoping) so it? hard for me to tell you how to optimize your page to draw eyes to the keywords that generate them. I? sure though that if you?e selected to receive a rich media ad, the people at Hooqy will tell you which keywords they?l turn up on so that you can keep competing links away and make sure that that ad is seen at the top of the page and by every user.

1.4 Designing The Page

One of the most important elements of any website - and especially for a site that aims to earn revenue through advertising - is page layout.

In traditional forms of contextualized advertising, publishers decide where they should place their ad units. Although the actual location can vary from site to site, there are some general rules: ads above the fold (on the screen and visible before users start to scroll) tend to do best; ad units on the right hand side of the page tend to do well too, and it also helps if the ads are integrated into the site so that they look like part of the text.

Putting ad units at the bottom of the page is a pretty good way to make sure that they?e ignored.

With [Contextual In-Text], you don? get to make those choices.

Hooqy? system is built to identify the content of your site automatically, pick out the highest -paying keywords in real time and serve up ads that are relevant to the context. (So a site about new mothers and a site about nutrition might both have the word ?ilk?highlighted, but one would receive ads about breast - feeding while the other would be served ads about dairy products.)

It means that locations of ads will depend on where those keywords happen to be located. In theory, it? possible for all of the highlighted terms to be the last words of the text, tucked away in the bottom right hand corner of the page. In practice though, that rarely happens.

Your keywords are more likely to be scattered fairly evenly around the page.

A bigger problem is that very long pages can use up all link quotas at the very start. You?l have lots of ads at the beginning of the page and very few at the end.

Hooqy is apparently working on an option that will let you choose the number of ads placed in each paragraph. That should help you to space your ads evenly. Until that option is released though, there are two ways to avoid the problem of passing out all your ads too soon.

The first is to keep your pages short.

That? always good advice for sites looking to make money from contextualized ads. I?l discuss contextualization strategies later in this guide but for now, it? important to bear in mind that short pages on specific topics won? just make it easy for Hooqy to serve relevant ads, they?l also help the ad spacing.

2. Keywords - Watch Your Language

One of the most enjoyable aspects of using [Contextual In-Text] (although not as enjoyable as the revenues, of course) is logging in to see which words the system has decided to highlight next.

Because Hooqy is always trying to serve up ads for the highest paying keywords and because bidding prices can change all the time, so the [Contextual In-Text] on your site can change all the time too.

And Hooqy is fast. If you?e used to making a change to your website and waiting weeks for a robot to come on by before you can see the results, then you?e going to be amazed by Hooqy? performance . As soon as a visitor downloads your site, the tag tells the system what? on the page and picks the best words to turn into a [Contextual In-Text] ad. Just like that.

2.1 How Hooqy Works

Okay, it? not quite as simple as that. In fact, about 90 percent of the work that has gone into improving Hooqy? system over the last year or two has been put into contextualization.

For the people at Hooqy, the problem was to find the right balance between relevant ads and high - paying ads. These two aren? contradictory of course, but there? little point in showing an ad that wins a buck or two per click if no one ever clicks on it. Publishers might not want ads that are completely relevant if they only pay a cent or two.

The first challenge for Hooqy though is to figure out what the site is about. The system does that by looking for keywords in the URL, the meta tags, the titles, the header and then the text.

It then compares what it finds to its giant taxonomy of keywords, delivers relevant ads and tracks the performance of those ads to ensure that you get the best ads for your site.

Now, clearly the fact that the system is dependent to a large extent on the presence of keywords in particular places gives you some measure of control.

You should make sure that your URLs, titles, headers and tags contain keywords that you know to be relevant and valuable.

And you should seed your text with keywords too.

But here? the thing: those keywords should be specific keyword phrases.

Hooqy? ad inventory comes from Yahoo!, Ask.com and more than 1,000 direct advertisers.

Those advertisers aren? paying for ads for ?igital cameras.?They?e paying for ads for ?anon PowerShot SD600?and other unique items.

You can certainly include general keywords in your meta tags so that search engines and others know what the page is about. But it? the specific keyword phrases (especially on short pages) that will bring you the highest-paying ads.

Pay attention to the keywords that are being highlighted and ask yourself how you can make them more specific.

2.2 Controlling Your Language

So you can choose the keywords you use on your site and you can make them as specific as possible. But you can also restrict the keywords that get turned into ads. You can do that on [Contextual In-Text] by defining a list of restricted topics or by creating a list of restricted words.

Restricting Topics Imagine this scenario: you?e created a site that points out the dangers of gambling. You talk about the problems of online casinos, the risks of roulette and the hazards that gaming can pose for people with a tendency to become addicted. You also point out where addicted gamblers can get help.

You fund the site, in part, from the revenues the website brings in from advertising.

But every time you mention ?ambling,??asinos?or ?oulette,?you get a [Contextual In-Text] telling your visitors how great this online casino is and why they should lose their shirts at that one.

Not exactly what you? want on your site, right?

That? really the advantage that restricting topics brings to publishers. Hooqy divides its ads according to particular types of content. There were about eighteen top level topics ranging from automotive to women, but this number changes over time as Hooqy adapts to new products and services available on the Web.

I know there are some topics on their list that I wouldn? want on any of my websites. There are also topics that aren? suitable to some of my sites. I doubt if my visitors would find them in any way interesting if they were to turn up as ads on those particular pages.

Restricting topics can be useful but I? not sure how useful it is as a tool for increasing revenue. I think it? best used to make sure that your website doesn? serve ads about a topic that your visitors would find offensive rather an as a way to make more money.

Restricting Keywords Removing entire topics as possible sources of ads is a little clumsy though. You might not want [Contextual In-Text] on your site promoting casinos, but how about ads from sellers of board games like Monopoly or chess?

If you know that some of the ads in a content category are suitable for your site, then you can simply ask that words like ?asino?and ?oulette?aren? turned into ads. You could also try writing to Hooqy and asking them to make sure you don? receive ads from particular companies.

While restricting topics and keywords does have certain advantages (not least that it can keep competitors off your website), it is worth remembering that when Hooqy? system picks a keyword it? because it thinks that? the keyword that? going to give you the highest revenues.

Cutting keywords from your page then could simply mean that you?e going to be missing out on the highest paying options, even if they?e not in the highest - paying positions.

2.3 Six Of The Best

You also need to pay attention to how many keywords you want turned into ads on your page.

For publishers using any type of online advertising program picking the right number of ads is always a tricky balance. While you want as many opportunities as possible to earn revenue, you don? want to turn your website into a giant billboard with little more than ads from start to end.

But the most important factor for any website using any revenue program is not the number of ads; it? always going to be the quality of the content.

Good content gets clicks; pages packed with ads put people off.

They also make it hard for contextualized programs like [Contextual In-Text], which rely on your text to figure out the subject of your site, to serve the right ads. While Hooqy can identify and react to multiple topics that appear on a page, the more ads - and graphics - you have on a page, the greater the chance that the system will make a mistake and serve you up ads that just aren? relevant.

But remember: with [Contextual In-Text], visitors won? see the ads unless they choose to mouse-over. All they?l see is a few words highlighted on the page by an unusual linking color or a double underline.

What? more, because bringing up the tool tips box can be fun, your visitors could even come to think of [Contextual In-Text] as a value-added service: a little more information about the main terms related to the subject of your website.

In fact, when you only have one or two [Contextual In-Text] on a page, not only are you giving yourself fewer opportunities to earn revenue, you?e also making your [Contextual In-Text] look more like ads than they need to: plenty of [Contextual In-Text] looks like lots of extra information about your content; one or two [Contextual In-Text] looks like carefully chosen links to advertisements.

The bottom line is that you can place up to six [Contextual In-Text] on your page and the people at Hooqy recommend that you take all six.

On the whole, I think they?e right: the more [Contextual In-Text] you have on your page the better.

That doesn? mean that you should worry if your page only serves up one or two ads (I have plenty of pages that do that). As long as the pages are short and contain only a few text areas then that? fine. The problem comes when you have a big page with lots of text and very few [Contextual In-Text].

If that happens - even though you?e asked for as many [Contextual In-Text] as possible - try dropping Hooqy a line asking for more ads, or putting in more text using keywords that you know are popular at the moment. That should increase the number of links that appear on your pages.

There is one caveat about putting as many [Contextual In-Text] as possible on your site though. Some people claimed in the past that putting lots of [Contextual In-Text] on their Web pages slowed down loading time.

Hooqy say that any slowdown is nothing to do with them. They argue that they?e put a lot of effort into ensuring fast performance and say that because the [Contextual In-Text] appear on the page only at the end - after all the text, images and objects have downloaded - the [Contextual In-Text] do not delay anything. At most, they claim, if a page is new to the Hooqy system and has a large amount of text, the [Contextual In-Text] might appear in a delay of a few milliseconds, but it wouldn? delay page loading and users would be able to enjoy the Web page while the ads are loading.

Maybe they?e right Such delays were caused by something other than [Contextual In-Text].

I certainly have noticed any unusual delays since Hooqy went into its improvement overdrive.

If you?e not sure, you should try restricting the ads to particular parts of the page. Again, that might reduce the number of ads you receive or cut out the highest-paying keywords so it? only worth doing if you find you?e losing impatient users.

On the whole, I haven? found any delay long enough to justify that.

If I? going to move ads to particular parts of the page, it? because I think those are the areas that will get me the greatest number of clicks.

2.4 No Ads, No Money

A more common problem that can turn up with [Contextual In-Text] isn? having too many ads; it? not having any ads at all. You go to all the work of putting the code on your page, making sure that you have short chunks of text, figuring out the best places on your site and moving your keywords into your hot spots. When you surf to a page and find that there are no [Contextual In-Text] there at all.

Alternatively, instead of giving you ads directly related to the topic of your site, you get all sorts of strange words highlighted in all sorts of strange places.

This is the Hooqy equivalent of AdSense? public service ads.

[Contextual In-Text] decides that Hooqy doesn? have any ads that would suit your users... so it either gives you nothing or it gives you random selection of ads from the ones it has available.

According to Hooqy, there are two reasons that your Web page might not get the targeted ads you?e hoping for. The first is that your website is about a ?ensitive?topic for which they don? supply ads.

I think most publishers can rule that out pretty quickly.

The second reason is a bit more problematic: if your site contains only a small amount of text, Hooqy? system won? have enough material to decide what your pages are about.

On the other hand, if you have a large amount of text on a page then you could find yourself back in the position of showing targeted ads to readers who are too busy reading to click.

Again, the best strategy then is to design your pages so that there are plenty of small blocks of text. Forums and blogs are good for this and so are pages with readers?comments. If you find that you?e still getting random ads or no ads at all, try expanding each section in turn, using plenty of the best keywords for that topic, until you start to see the ads become more targeted.

Because Hooqy works so quickly, it? pretty easy to refine each text block to bring in targeted ads.

2.5 Changing Content To Suit Keywords

One of the biggest frustrations of using other forms of contextualized advertising is that you can only guess which keywords are triggering ads. There have certainly been times when I?e looked at the ads Google has sent me and wondered what on earth made them think they my visitors would be interested in those ads.

There have also been plenty of times when I?e tried to get particular keywords for my site in the hope of landing ads with the highest possible CPMs.

At Hooqy, you don? have to worry about any of that stuff. You can see for yourself exactly which words are triggering ads and paying you money.

So if I can see that the word ?pam?is almost always linked on my page, even if when it? little more than mentioned in passing, then I can be pretty confident that that? a word that? paying money.

So what? to stop me from building an entire Web page dedicated to spam and cashing in on ads for that topic?

As far as I can tell... nothing.Or rather, nothing except the amount of time that I have available to write about a topic I? just not very familiar with.

[Contextual In-Text] has been designed to help you earn revenues using the content that? already on your site. As long as your content is interesting to your visitors, your visitors will assume that the links that lead away from your site will be interesting too.

You have to build up trust if you want people to click, and you can only build up trust by giving your users the sort of content they?e looking for.

[Contextual In-Text], like every sort of contextualized advertising, works best with high quality content. But that doesn? mean you can? use the keywords that you see highlighted on your pages to experiment and create new opportunities for yourself.

Let? say that Fred has a site about digital cameras. He signs up to [Contextual In-Text] and notices that on a page about digital photography techniques, he gets one set of ads when he mentions ?ikon digital cameras?and another set when he writes about ?Canon digital cameras.?e also sees that he gets [Contextual In-Text] when he mentions ?nline photo albums?and ?rinting.? All of those keywords are relevant to his topic and receive clicks. But none of them is directly related to the lighting tricks that Fred was trying to teach on that Web page.

So Fred decides to create four more pages on his website, one about Nikon digital cameras, one about Canon digital cameras, one about online photo albums and one about printing.

Fred knows that there are targeted ads available from Hooqy for each of these topics. In effect then, instead of letting Hooqy give him contextualized ads, he? created contextualized content for ads that are already available.

A strategy like this though can only work when you?e producing specialized pages targeted towards keywords you know. Trying to produce a website about home loans just to pick up the [Contextual In-Text] for that topic might give you ads with high CPM?. If your CTR is in the basement because your content isn? interesting, you?e just wasting your time.

It? also worth remembering that keyword rates change all the time. There? not much point in building an entire site to cash in on a keyword that isn? going to be worth a dime in a week? time.

2.6 Picking Your Ads Manually

This chapter has been all about making the most of Hooqy? contextualization engine to get targeted ads. There is another way get targeted ads from Hooqy on your site though.

You can ask for them.

You can tell the people at Hooqy, for example, that you only want ads about Apple products or a particular brand of mountain bike. Or you can even ask to receive ads from particular advertisers if you know their ads always bring good results. The only time I could see myself using this option is if the ad that a keyword generated was particularly informative or eye catching. If a specific ad became an important addition to my content, I would want the ad always visible in order to get a lot clicks. However, I might be in a spot of trouble if the advertiser stopped running it.

I doubt that many people are going to use this option... but it? nice to know it? there.

One strategy that everyone should be using though is combining different types of ad systems. I discuss how you can do that in the next chapter.

3. Combining Hooqy With Other Ad Systems

Perhaps the biggest change to affect Hooqy has come from outside the company. Google has changed its Terms of Service to allow publishers to use other contextualized ad systems on the same page as AdSense adprovided that those ads don? look like Google?.

That means you can combine AdSense with Hooqy on the same page, increase your chances of earning income You need not worry about getting a rude email from Google.

Note that this rule only applies to Google. If you?e using Yahoo? Publisher Network, you?l be stuck with Yahoo? ads only. So what strategies can you use to make sure that the two ad systems work well together?

3.1 AdSense Link Colors Or Hooqy Link Colors?

I discuss link colors at the beginning of this guide. I suggest that you start with blue then try a different color to see which works best for your site.

When you combineAdSense with Hooqy, link color conundrum has to be clear enough. For instance, your AdSense links should be blue... and your Hooqy links should be a different color.

Blue links always get the best results on AdSense. But if you make your Hooqy links the same coluor, then you end up with blue links all over the page. That? way too much competition. Make the Hooqy links a different color and you?l help them to stand out. You?l also be saying to the reader, ?his link is very different to those links. Try me and see.? It? a much more effective strategy than offering 101 ways to leave your site.

3.3 AdSense Contextualization Versus Hooqy Contextualization

Do you see how AdSense has given me some highly-targeted ads?

That? a post about an online business on a site that mostly discusses AdSense. (I talk about other stuff sometimes too but there? a lot of AdSense content there.)

Three of the four ads have the word ?dSense?in them and the fourth has ?dWords.?Great. Those ad will get clicks. But look at the keywords that Hooqy is highlighting: ?nline business,??eb pages,??nternet,??ortal?etc. They?e all completely relevant but they?e also different to the ads in the AdSense unit. And they look different too.

By combining the two, I? getting a much better range of additional information and services to offer my visitors.

To get this effect, I didn? have to do anything more than writing a post that I wanted and put it up. I didn? play around with keywords to bring up different ads. I just kept it simple. That? very fortunate because it? hard enough trying to push a contextualized program to produce particular ads without having to worry about what those strategies will do to a second contextual system.

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Integrating Advertising into Your Web Design
If you are going to be placing ads on your website, you'll want to put some thought into how you'll integrate them. Poor integration of ads into your website will cause visitors to click away fast.

How To Sell A Home That Didnt Sell
If your home has just come off the market and hasn't sold, don't be discouraged. The reason it didn't sell may have nothing to do with your home.

ADS Spawns Mantis to Attach Downtime in EC2? Deployments
ADS spawns Mantis to attack downtime in EC2? deployments. Web development innovator Atlantic Dominion Solutions (ADS) today introduced the only continuous monitoring and management solution for Rails apps deployed onto Amazon EC2 - ADS Mantis. Businesses can now use EC2 to scale on demand and still get the consistent, reliable, and personal service previously limited to traditional hosting solutions.