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Lijit Networks, Inc. Launches Search-Powered Advertising Network
Boulder, CO (PRWEB) December 10, 2008 -- Lijit Networks, Inc., a company that provides search-powered applications for both individual online publishers and online publisher networks, announced today that it has launched the first advertising network that enables publishers to easily sell their own search ad inventory directly to advertisers. Lijit developed an infrastructure to manage the mechanics including inventory, placement, backfill, payment, and reporting, thereby allowing publishers to stay focused on writing great content while still realizing the most value possible from their search.
Publishers in Lijit's network now have the ability to create a marketplace for their search ad inventory by simply setting their own pricing using a straightforward interface. "The key to making real money by blogging is being able to sell your own ad space," said John Chow of www.JohnChow.com, a frequent speaker, professional blogger, and noted leader in the technology industry. "Unfortunately, the management, coordination, and follow-up required can be daunting. Lijit makes the entire process incredibly easy while still offering me the control, flexibility, and support I need."
"We consistently hear from our publishers that they want greater control and flexibility over their search ads," said Todd Vernon, founder and CEO of Lijit Networks. "Now, Lijit publishers can price and sell their own search ad inventory, keeping a large share of revenue."
Publishers can participate in Lijit's ad network and revenue share program by simply signing up. Selling their own search ad inventory is equally easy; advertisers can create a search ad campaign by either visiting www.lijit.com or simply clicking the "Advertise Here" link at the top of a publisher's search result page.
To learn more and sign up, visit www.lijit.com/press/adrelease.
About Lijit Networks, Inc.
Lijit Networks, Inc. was incorporated in June 2006 and is headquartered in Boulder, Colorado. Lijit provides search-powered applications to individual online publishers and online publisher networks that increase page views and reader engagement, while optimizing search ad revenue. www.lijit.com
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